The

Details

Year

2026

Location

Newport Beach, CA

Services

Editing

Visual Effects

The

Brief

Nine days. Nine films. Every one delivered by 11 AM.

The Hoag Classic is a PGA TOUR Champions week that runs well past the golf — celebrity nights, the War Fighter Cup, sponsor pro-ams, a closing concert. The brief was quick, punchy, and fun: the full Hoag experience for same-day social. Footage came in nightly; each 60-second recap was cut overnight to an 11 AM deadline. Modular open and end slates gave all nine films one visual identity, and a transition language locked before the week made overnight turnarounds routine.

Views

63.1K

Views

63.1K

Likes

169

Likes

169

comments

26

comments

26

How it Ran

How it Ran

01

Concept

The Hoag Classic is a PGA TOUR Champions stop in Newport Beach, and the week runs well past the golf: Celebrity Waiter Night, the Celebrity Classic, the War Fighter Cup, two Aston Martin Pro-Am days, Salute to Service, a Sunset Celebration concert, then the tournament itself. Each of those is its own audience and its own sponsor. The brief was quick, punchy, and fun — show the full Hoag experience, not just the leaderboard — with one recap per event, delivered fast enough to post while the moment was still warm. The creative problem was consistency: nine films, cut across a nine-day sprint, that still read as one series.

01

Concept

The Hoag Classic is a PGA TOUR Champions stop in Newport Beach, and the week runs well past the golf: Celebrity Waiter Night, the Celebrity Classic, the War Fighter Cup, two Aston Martin Pro-Am days, Salute to Service, a Sunset Celebration concert, then the tournament itself. Each of those is its own audience and its own sponsor. The brief was quick, punchy, and fun — show the full Hoag experience, not just the leaderboard — with one recap per event, delivered fast enough to post while the moment was still warm. The creative problem was consistency: nine films, cut across a nine-day sprint, that still read as one series.

02

Capture

The answer to the consistency problem was built before the week started. A modular open and end slate system — one to three seconds, layers swappable per cut — was delivered ahead of coverage so every film, including the ones cut by the on-site team, carried the same identity. The transition language was locked in pre-production too: dolly-zooms, slow shutter, speed ramps, golf-swing match cuts, Aston Martin and Hoag logo matching, empty-versus-filled venue reveals. Then the pipeline: footage captured on site each day, handed off nightly, cut overnight into a 60-second recap and delivered by 11 AM the next morning. With the look and the transitions decided in advance, the overnight edit was assembly, not invention — which is what made the turnaround routine instead of heroic.

02

Capture

The answer to the consistency problem was built before the week started. A modular open and end slate system — one to three seconds, layers swappable per cut — was delivered ahead of coverage so every film, including the ones cut by the on-site team, carried the same identity. The transition language was locked in pre-production too: dolly-zooms, slow shutter, speed ramps, golf-swing match cuts, Aston Martin and Hoag logo matching, empty-versus-filled venue reveals. Then the pipeline: footage captured on site each day, handed off nightly, cut overnight into a 60-second recap and delivered by 11 AM the next morning. With the look and the transitions decided in advance, the overnight edit was assembly, not invention — which is what made the turnaround routine instead of heroic.

03

Campaign

One recap per event, posted the same day it was delivered: Celebrity Waiter Night, the Celebrity Classic, the War Fighter Cup, both Pro-Am days, Salute to Service, the Sunset Celebration, and the final tournament recap. Because each film was built around a different event and a different sponsor, the series worked as nine separate sponsor deliverables and as one continuous story of the week — the audience saw a new angle on the tournament every morning for nine days instead of one wrap-up after it ended.

03

Campaign

One recap per event, posted the same day it was delivered: Celebrity Waiter Night, the Celebrity Classic, the War Fighter Cup, both Pro-Am days, Salute to Service, the Sunset Celebration, and the final tournament recap. Because each film was built around a different event and a different sponsor, the series worked as nine separate sponsor deliverables and as one continuous story of the week — the audience saw a new angle on the tournament every morning for nine days instead of one wrap-up after it ended.

Harry
Peluso
Harry
Peluso
Harry
Peluso
Harry
Peluso
Harry
Peluso