The

Details

Year

2026

Location

Los Angeles, CA

Services

Visual Effects

Filming

The

Brief

One build had to hold up as a broadcast cut, a stadium board, and a vertical crop - without reshooting anything.

Two films on Oakley's main Instagram — planned, shot, and cut within 24 hours. These pieces were fast paced with hyperlapses, match cuts, and speed ramps to showcase the venue, atmosphere, and excitement around the event. They set the scene for the athletes to do what they do best, compete and win games.

Views

68K

Views

68K

Likes

1200

Likes

1200

comments

60

comments

60

How it Ran

How it Ran

01

Concept

Oakley's Icon Alliance Championships is the brand's own competition series, built around its roster of female athletes and staged as an event in its own right. A 12-person production crew covered the competition. These two films had a different assignment inside that: construct the environment. Not who won, but what it felt like to be there — make the place feel like somewhere worth being, and make a viewer scrolling past Oakley's feed stop. The brief was fast, engaging, and built on movement, and it had to hold up on the main account of a global eyewear and sports brand, where it would sit next to campaign work from much larger teams.

01

Concept

Oakley's Icon Alliance Championships is the brand's own competition series, built around its roster of female athletes and staged as an event in its own right. A 12-person production crew covered the competition. These two films had a different assignment inside that: construct the environment. Not who won, but what it felt like to be there — make the place feel like somewhere worth being, and make a viewer scrolling past Oakley's feed stop. The brief was fast, engaging, and built on movement, and it had to hold up on the main account of a global eyewear and sports brand, where it would sit next to campaign work from much larger teams.

02

Capture

This was the one project where a single person owned every stage — pre-production, three shoot days on site, and the edit — while working inside a larger crew. That ownership was the method, not a constraint. The match cuts and hyperlapses that carry the films were designed before anyone rolled a camera, because they can't be rescued in post: a match cut only works if both halves were shot for it, and a hyperlapse only lands if the path was walked with the edit already in mind. Planning the shots was the job. On site, the camera moved the way the edit would — through the venue, through the energy, never parked. The edit then followed a movement-first visual language that pulls the viewer from one space to the next without a hard stop. Two pieces, each a different angle on the same event, both cut from footage shot specifically to be cut that way.

02

Capture

This was the one project where a single person owned every stage — pre-production, three shoot days on site, and the edit — while working inside a larger crew. That ownership was the method, not a constraint. The match cuts and hyperlapses that carry the films were designed before anyone rolled a camera, because they can't be rescued in post: a match cut only works if both halves were shot for it, and a hyperlapse only lands if the path was walked with the edit already in mind. Planning the shots was the job. On site, the camera moved the way the edit would — through the venue, through the energy, never parked. The edit then followed a movement-first visual language that pulls the viewer from one space to the next without a hard stop. Two pieces, each a different angle on the same event, both cut from footage shot specifically to be cut that way.

03

Campaign

Both films published on @oakley_us — the primary channel of a global brand, not a sub-brand or regional page. The championship wrap went up in mid-February, timed to the close of the event, as the piece that told the audience what had just happened. The year-two recap followed in early March as a longer look back. Two posts, two weeks apart, on an account whose feed is otherwise produced by agencies — and a behind-the-scenes post on Harry's own account that showed the one-person approach behind them.

03

Campaign

Both films published on @oakley_us — the primary channel of a global brand, not a sub-brand or regional page. The championship wrap went up in mid-February, timed to the close of the event, as the piece that told the audience what had just happened. The year-two recap followed in early March as a longer look back. Two posts, two weeks apart, on an account whose feed is otherwise produced by agencies — and a behind-the-scenes post on Harry's own account that showed the one-person approach behind them.

Harry
Peluso
Harry
Peluso
Harry
Peluso
Harry
Peluso
Harry
Peluso