The story was built before the edit. Working with the producer, the first step was naming the arc, what the audience had to feel, and exactly where the emotional turn sat. The second was structure: rather than run 2024, 2025, and 2026 in order, the three years were interleaved, so the missed cut sits inside the comeback instead of before it. The material came from four places — live broadcast footage, the team’s own production footage, sound bites, and broadcast audio — and the edit had to weave them so the joins never show. The third decision was how to use VFX. On a 30-second social cut, effects punctuate. Across nearly three minutes they have to carry the story continuously, so they drive the transitions between years and land on the emotional beats rather than decorating highlights.