The

Details

Year

2026

Location

Houston, TX

Services

Editing

Creative Strategy

The

Brief

An LPGA major, told from outside the ropes.

After a year of coverage that felt too golf-only, the Chevron Championship wanted prestige plus story: patrons, volunteers, kids, hospitality, leaderboard tension, the silence before a shot. The story spine was built before the week — a theme per day, opening with the championship arriving on practice-round Monday. Nightly footage handoffs became next-morning deliveries across nine films, with mid-edit check-ins instead of one review at the end.

Views

53.5K

Views

53.5K

Likes

2944

Likes

2944

comments

29

comments

29

How it Ran

How it Ran

01

Concept

The Chevron Championship is an LPGA major at Memorial Park in Houston, and it came into 2026 with a stated creative problem: the previous year’s coverage had been too golf-only. The mandate was Masters-level prestige paired with outside-the-ropes storytelling — patrons, volunteers, kids, hospitality, the leaderboard tightening, the silence before a shot. The reference points were The Masters for the register and Full Swing for the texture. The stated goal from the client was simple: give viewers goosebumps. Nine films across tournament week, each one a chapter rather than a highlight package.

01

Concept

The Chevron Championship is an LPGA major at Memorial Park in Houston, and it came into 2026 with a stated creative problem: the previous year’s coverage had been too golf-only. The mandate was Masters-level prestige paired with outside-the-ropes storytelling — patrons, volunteers, kids, hospitality, the leaderboard tightening, the silence before a shot. The reference points were The Masters for the register and Full Swing for the texture. The stated goal from the client was simple: give viewers goosebumps. Nine films across tournament week, each one a chapter rather than a highlight package.

02

Capture

The story spine was built before anyone arrived in Houston. Each day of the week was assigned a theme in advance, opening on practice-round Monday with the championship arriving, so every nightly edit had a job before the footage existed. From there the pipeline ran on a daily cadence: capture on site, nightly handoff, cut overnight, deliver next morning — with check-ins mid-edit rather than one review at the end, so direction could shift while the week was still live. The test came when b-roll arrived thinner than planned. Instead of stretching coverage, the edit leaned into character and authenticity — individual faces and moments over wide shots — and the client’s reaction to the second film was that it felt more real. The constraint pushed the work closer to the brief, not further from it.

02

Capture

The story spine was built before anyone arrived in Houston. Each day of the week was assigned a theme in advance, opening on practice-round Monday with the championship arriving, so every nightly edit had a job before the footage existed. From there the pipeline ran on a daily cadence: capture on site, nightly handoff, cut overnight, deliver next morning — with check-ins mid-edit rather than one review at the end, so direction could shift while the week was still live. The test came when b-roll arrived thinner than planned. Instead of stretching coverage, the edit leaned into character and authenticity — individual faces and moments over wide shots — and the client’s reaction to the second film was that it felt more real. The constraint pushed the work closer to the brief, not further from it.

03

Campaign

Nine films across tournament week on @thechevronchampionship, posted morning by morning from practice rounds through the trophy: the championship arriving, a day on the grounds, the leaderboard tightening, the First Tee program, Girls Golf, and the final weekend in Houston. Then a second life for the footage — a post-event documentary on Nelly Korda, released weeks later as her sendoff to the U.S. Women’s Open, when the audience most wanted to feel it. One week of capture became a season of content.

03

Campaign

Nine films across tournament week on @thechevronchampionship, posted morning by morning from practice rounds through the trophy: the championship arriving, a day on the grounds, the leaderboard tightening, the First Tee program, Girls Golf, and the final weekend in Houston. Then a second life for the footage — a post-event documentary on Nelly Korda, released weeks later as her sendoff to the U.S. Women’s Open, when the audience most wanted to feel it. One week of capture became a season of content.

Harry
Peluso
Harry
Peluso
Harry
Peluso
Harry
Peluso
Harry
Peluso