Harry Peluso

01

Concept

Chaminade High School is an all-boys Catholic school on Long Island with a long tradition and roughly 20,000 Instagram followers — and a once-a-year moment when the audience it most needs to reach is paying full attention: the week admissions decisions drop. The brief was an accepted-students promotion timed to that moment, a high-energy campus portrait that fuses tradition, academic excellence, and student life into one modern identity, told through visual movement and rhythm. The facilities had to read as the home of everything the school is, and the craft had to be the first impression — a film that tells a newly admitted family this is a place that takes its own story seriously.

01

Concept

Chaminade High School is an all-boys Catholic school on Long Island with a long tradition and roughly 20,000 Instagram followers — and a once-a-year moment when the audience it most needs to reach is paying full attention: the week admissions decisions drop. The brief was an accepted-students promotion timed to that moment, a high-energy campus portrait that fuses tradition, academic excellence, and student life into one modern identity, told through visual movement and rhythm. The facilities had to read as the home of everything the school is, and the craft had to be the first impression — a film that tells a newly admitted family this is a place that takes its own story seriously.

02

Capture

One shoot day on campus, then an edit built on three pillars decided in pre-production: storytelling, visual effects, and sound design. The film opens cold on the science-building pendulum with 3D camera-depth text — “This Chaminade is Chaminade” — so the first frame is craft, not an establishing shot. The structure is beat-mapped: hyperlapse and timelapse sequences across the campus are cut to the audio’s drops, and the student–teacher moments use whip transitions so the pace never settles. Threaded through the whole edit are match-cut motifs — crosses, senior portraits, plaques, doorways — that carry the school’s identity from one space to the next without a title card explaining it. Sound design does the rest, making the halls and classrooms sound as alive as they look. Three revision rounds with the school’s communications team brought it to final.

02

Capture

One shoot day on campus, then an edit built on three pillars decided in pre-production: storytelling, visual effects, and sound design. The film opens cold on the science-building pendulum with 3D camera-depth text — “This Chaminade is Chaminade” — so the first frame is craft, not an establishing shot. The structure is beat-mapped: hyperlapse and timelapse sequences across the campus are cut to the audio’s drops, and the student–teacher moments use whip transitions so the pace never settles. Threaded through the whole edit are match-cut motifs — crosses, senior portraits, plaques, doorways — that carry the school’s identity from one space to the next without a title card explaining it. Sound design does the rest, making the halls and classrooms sound as alive as they look. Three revision rounds with the school’s communications team brought it to final.

03

Campaign

Published on @chaminade_hs the week decisions dropped, 38 seconds, with the caption that framed it: “Class of 2030, are you ready to make history? Decisions drop Wednesday at 3 pm.” The timing was the distribution — every admitted family, every current student, and every alum was watching the account that week, and the film was what they found. It then carried through the rest of admissions season as the school’s campus portrait rather than living as a single post.

03

Campaign

Published on @chaminade_hs the week decisions dropped, 38 seconds, with the caption that framed it: “Class of 2030, are you ready to make history? Decisions drop Wednesday at 3 pm.” The timing was the distribution — every admitted family, every current student, and every alum was watching the account that week, and the film was what they found. It then carried through the rest of admissions season as the school’s campus portrait rather than living as a single post.

Chaminade

The

Details

The

Brief

How it Ran

How it Ran

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